1999 — 2007
I started out in the media and internet space, from early dotcom adventures in Amsterdam to scaling up a local newspaper advertising business in Shanghai.
2007 — 2009
Building executive communities and providing strategic intelligence to institutions became my mainstay from 2007 onwards, when I was hired by The Economist Group to head up sales for the B2B enterprise arm in Beijing, providing senior executives with economic intelligence, risk and policy analysis, and access to the Economist Corporate Network, a membership-driven executive network for business leaders.
2010 — 2021
As General Manager and Forum Director, I built an executive forum business for IMA Asia in Shanghai from the ground up, launching the China CEO Forum, designed for heads of MNC operations in China who report to the regional CEO, head of international, or global CEO, with supporting forums for China heads of finance, business units, strategy and marketing. I left IMA in 2021, part of a transition after I relocated to Europe in 2020, with IMA China a healthy, growing seven-figure operation.
2021 — 2025
Based out of Vienna, I began working globally as an independent business development and strategic advisor. I operated within cross-border innovation consulting partnerships with Asia Growth Partners/IoT ONE and MING Labs, and launching Asia Growth Exchange, a cross-regional event programme sponsored by August Leadership, IMD Business School, and Start2 Group.
2025 — 2026
I delivered an 18-month consultancy engagement with The Conference Board, a global, non-profit think tank and business membership organisation. Across three mandates, I provided strategic and commercial support to the growth of its China Center; contributed operationally to the launch of its key account strategy across Europe and Asia; and took an interim leadership sales role within the Economy, Strategy and Finance Center in Brussels.
2026 — Present
Acting in a fractional executive capacity as Director of Institutional Clients for The China Global South Project (CGSP), an award-winning independent, nonpartisan multimedia initiative and strategic intelligence platform covering China's engagement across Africa, Asia, and other developing regions around the world. My mandate is to drive institutional growth and build out the client ecosystem, connecting practitioners in government, business, academia, and the non-profit sector with fact-based, agenda-free intelligence.