James Loudon is a B2B community builder, executive facilitator, and insights connector with over 20 years of experience helping multinational executives in Asia, particularly in China, on a broad spectrum of strategic and Asia market expansion issues. He leverages his skills as a horizontal thinker and networker to connect insights across diverse industries.

Based in Vienna since 2020, after spending 16 years in Beijing and Shanghai, James operates independently through his advisory firm, Propeller Strategies KG, where he serves clients as an advisor and contractor.

Since January 2025, James has been engaging CXOs and leadership teams as the Director of Member Development, International, at The Conference Board. The Conference Board, established in 1916, is a global, independent think tank that helps leaders navigate the critical issues affecting business and better serve society. James collaborates with multinational executives and their teams in this role to leverage the depth and breadth of The Conference Board's portfolio, helping international companies navigate shifting geo-economics, digital acceleration, talent and leadership transformation, governance, and sustainability. A peer-led approach is especially relevant today for unpacking complexity and uncertainty, enhancing strategic foresight, accelerating decision-making, and building resiliency.

In 2022, James co-founded and curates a private and “invite-only” B2B community focused on Asia as a source of innovation, with corporate directors and senior managers participating who are involved in localization, venture building, digital transformation, and ecosystem development. It is a collaborative informal hub, meeting not only virtually but also through in-person events in Shanghai, Singapore, Munich, and Zurich.

Since 1999, James has dedicated himself to creating high-value content, initially focusing on B2C and transitioning to B2B in 2007. Since 2010, he has facilitated and moderated hundreds of executive roundtables and strategy sessions on various topics, including talent and technology, go-to-market strategies, governance, corporate structures, and emerging market trends. He routinely supports clients in organizing and executing internal meetings, strategic briefings, workshops, and high-profile events. James is skilled in event programming across all formats and sizes—from compelling keynotes and engaging moderation to customized facilitation, helping leaders access the insights they need to make informed decisions.

James holds a Master's in Economics from Erasmus School of Economics in Rotterdam, the Netherlands.